Underwraps is a tech savvy gift wrapping boutique where customers are able drop in and get their gifts wrapped on demand, drop off gifts to be wrapped and picked up at a later date, and customize wrapping choices online and drop off their gifts at the nearest store. Inspired by the busy adult who doesn't have time to perfectly wrap gifts or hates doing so, Underwraps focuses on quick, yet personable service making each gift as special as the recipient. Key features inside the store include iPad kiosk stations where customers can drop off gifts, customize wrapping, and set a time for pick up and a pickup kiosk to check in and receive their wrapped gifts. A more expansive website option allows customers to shop online for unique gifting items, gift wrap and accessories, and customize wrapping for an order later dropped off at a Underwraps store.
Project Challenge: Design a logo and minimal branding, create a concept digital platform for the brand, design iPad kiosks and website pages.