Swim Shack

Swim Shack is a tiki themed beach store located in Long Beach Island, New Jersey. It's most notable feature is a mobile beach truck that services the island with beach toys, snacks, and beach gear to beach goers who don't want to pack up, change, and leave the beach just to grab an item. Inspired by my love for LBI and the frustration many face losing their perfect spot on the sand, "Bitiki's Freaky Tiki Truck" can deliver your beach gear to the nearest street of your perfect beach spot and have you back on the sand in no time. 


Project Challenge: Create a logo, concept mobile beach truck, and marketing emails for the store.